Clear communication through UX, or why user centric design matters in Enterprise Mobility

The good old times

In traditional Enterprises UX has always been the ugly stepchild.  Business and Technical requirements always have taken precedence. Actual user testing and validated was always something that was done at the end of the project.

After spending 4 million on the project, its main purpose was accepting testing, not even user testing. Are all the requirements met and can the business process be executed?

This has worked OK-ish for a long while, because most of the work was performed on desktop PC’s in the office and there were always helpful colleagues to explain the quirks of the User Interface and so everyone learned to hack the system after a few months of agony.

Nobody actually ever did measurement on how much time people need to complete the tasks through the provided software. So in essence no Enterprise actually knows how much efficiency their system might have or have not brought to the company.

Broken Model

While this might have worked for the bigger screen and while being surrounded by your colleagues, this will no longer be acceptable when you apply the same principles for Enterprise Mobility.

When in the field with their mobile, users can’t rely on their colleagues and trying to decipher a cryptic User Interface will be a very costly endeavor. In the end-users will not be using these mobile tools and the company will loose its perceived efficiency.

With the small screens and the limited resources of the Mobile Devices, one of the most important parts for Business Software development for Mobile, must be related to the User Experience and should be taken on first in the project and validated against the actual future users above anything else.

Users will need to be able to rely on being able to intuitively use the Applications on their Mobile devices. With the ongoing consumerization they also will expect this from their applications. No able to meet this, will certainly leave your apps in your Enterprise App Store shelves and not on the Mobile devices.

A Good User Experience isn’t only just good practice, but also shows the companies appreciation of their employees and builds empathy. With a great portfolio of good looking and easy to use Mobile application, employers will feel pride for their company and not hide their Mobile Applications from their customers.

Also understand that going mobile means that many of these applications will not only are employee facing, but also customer facing. When finishing a transaction together with a client within an Application, you brand is also exposed. A clear and understandable interface will add additional value to the actual business process.

Help is on the way

Just as Creating an Enterprise Architecture and marketing plan is important, ensure you handle UX with the same care. Here are some key points to consider for an Enterprise UX:

  • Create a uniform User Experience between Apps (Similar navigation, menu placements)
  • Create and Reuse the same Visual Language and User Interface/Visual Design for all Company apps.
  • Feature-box Applications, don’t let the scope creep, make apps top heavy and make them sink into un-usability.
  • Measure every aspect of your employee/user engagement to ensure your apps are used and they can find the app features.
  • Work with experienced UX and UI designers. Hire help if you don’t have the knowledge in house. Trying to build your own wheel will definitely have you end up on a bumpy ride.

At Bayini we have all disciplines of Mobility under one roof and can assist you in any stage of you Mobility adventure. Don’t hesitate to ask us for help, it’s our passion to make you successful. Being able to communicate clearly through your Apps by providing a great user experience is a large part of that success.

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